The title I gave this series provided some information, with a more thorough description in the caption. When the subject matter is the same, as was the case with the Roald Dahl exhibition sequence below, the series needs no further explanation. Because this peg was clear in the cover photo, the different subjects that followed didn’t confuse the user. In the headlines post I made below, for example, the series is tied to a specific time: in this case, 4pm. This common link could be the subject matter, or simply time. My experience of this new format, both as a creator and as a user, is that it is good for pulling together a series of pieces of content that have something in common. I’ve also taken a look around Instagram and found some examples already from organisations already starting their own experiments. I took some time to experiment with this new format, working out what styles of content works best for news. I can also see this being a hit with comic strip artists. The new feature opens up a range of opportunities for publishers, whether sharing headlines at the start of the day, or a collection of photos for one news story. To make these kind of changes, you would need to delete the entire post and then re-share it. Similarly to Stories, you cannot reorder or edit individual parts, but you can’t delete them either. Just like any other singular post, you can edit the caption or location. Up to 10 pictures and/or videos can be shared within a single post. But there is one difference which is key for journalists and publishers: these posts are permanent.Īlthough Instagram haven’t referred to the new updates as a slideshow or gallery, that is perhaps the simplest way to describe the new feature: users can swipe from left to right to move between pictures, and/or videos. You might be mistaken for thinking Instagram’s new “multiple photos and videos in one post” feature is just the same as Instagram’s Stories feature, which they introduced in August. In a special guest post, Sam Gould explores how the feature can be used by journalists and news organisations. The feature resembles Stories in some ways, but with this key difference: posts are permanent. This week Instagram announced a new feature that allows its users to share up to 10 pictures and videos within a single post. Note the call to action to ‘swipe’: this can also be done in the caption to the first image or video. Using Instagram’s new feature to tell Storm Doris story.
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